About Us

Founded with the core values of honesty, integrity, customer service and loyalty – to you and the brands we offer you – my eye store's mission is to enhance the longevity, promotion and success of our Independent Eye Care Professional partners.

We're not interested in diluting your profit margin with complicated sales agreements or hidden contract clauses. We charge a set fee for services rendered - you keep 100% of the merchandise profits. We're also not interested in short-term solutions or even shorter relationships.

We are interested, very interested, in becoming and remaining your trusted, behind the scenes partner - one who creates innovative online solutions to give you the competitive edge you need to capture greater retail revenue and enhanced patient loyalty now and for years to come.

our store is your store

benefits to you

you have online presence.

In an increasingly online retail world, having a virtual store will not only set you apart, it will set you up for success as your patients – and potential patients - learn they can buy their optical supplies from you.

you improve your bottom line - and your patients' view of you.

You not only regain and retain more income for yourself – especially from contact lens sales - but you can offer your patients greater care, the convenience of shopping from the comfort of home, and the personal service they've come to expect from you.

you have more freedom.

You choose your product line from our vast catalog, set your own pricing and determine your profit margins. You have no overhead, no warehouse, no stocking issues and no limits on the reach you can have in the market.

you save staff time.

Because we take care of orders, fulfillment, shipping and vendor relationships, your staff won't be burdened with hours of costly extra work – nor the headaches that come with managing a "real" store.


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